Loathe as I am to use the word ‘blogosphere’, it seems it’s filled with advice on how to write a good blog.
(I’ll add proofread to the list having just typed the end of that sentence as ‘how to write a god blog’. Though that could be interesting…)
I have no doubt that the acres of advice out there includes some great tips and a useful starting point for many, but the thing that I wonder is why they never seem to ask what the purpose of your blog is?
Do all blogs have an identical porpoise? (Yes, that was a joke.) Surely identifying its purpose – if any – is crucial to choosing the right advice. Dentists can give you lots of useful information, but it’s generally better when they start with an idea of what you want to achieve.
One of the key things that crops up again and again is involving people, inviting feedback, starting a conversation. (I’m back to blogs, not dentists – keep up.)
There seems to be an assumption that writing a blog is about interacting with others. Yet there’s a contradiction there with another widely proffered piece of advice – that you should start writing a blog ‘for you’.
The invitation for feedback is one that can be seen right across the breadth of blogs out there. It’s particularly prevalent on brand blogs and blogs which have become so popular they’re effectively brands themselves. I noticed one brand blog recently where every post included an invitation for a response – a ‘what do you think?’, ‘tell us what you think’, ‘do you agree?’ tagged on to every single post.
It became so repetitive it was embarrassing, coming over as a desperate afterthought. It shows a lack of faith in what has been written being interesting enough to warrant a response without a prompt. Like someone going round asking ‘do you want to be friends?’, ‘can we be friends?’, ‘let’s be best friends’.
Of course, there’s only one way to end this post now.
What do YOU think?